In its annual ranking of 500 banks, Brand Finance puts Nordea in the number 1 slot for the Nordics. In the global league, Nordea has climbed two places to number 32.
"Our top position shows that Nordea is one of Europe’s strongest banks. Our operations are built on knowledge and confidence, and over the recent turbulent years we’ve been there for our customers. Our aim is to be the primary choice for banking customers on all our markets", says Rune Kibsgaard Sjøhelle, Head of Brand Management at Nordea Group.
Brand Finance is a brand valuation consultancy that uses a recognised brand valuation method. The method is used by tax authorities, courts, etc. around the world to value brands, and involves an estimate of what it would cost to licence or use the brand. Nordea’s brand is valuated 7.4 billion USD and has the rating AAA- (extremely strong).
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